RCS vs WhatsApp becomes an important question for businesses focused on long term customer relationships rather than one time messages. WhatsApp naturally supports ongoing two way conversations and chatbots that keep users engaged over time. Anantya.ai often pairs RCS for reach with WhatsApp for retention within the same campaign structure. Thinking through RCS vs WhatsApp this way he... https://anantya.ai/blog/what-is-rcs-messaging/